Four-Part Email Series: Recruit Student Groups to Your Crowdfunding Program

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If you have a list of student-led groups you'd like to recruit to your new Crowdfunding Program, then congratulations! You've tackled one of the most daunting tasks in beginning the recruitment process.

From here, you just need a solid message that reflects the groups' needs and desired outcomes. Fortunately, we've provided a series of four emails (an initial touchpoint email plus three follow-ups) that you can use. Feel free to update as needed to match your Crowdfunding Program's branding, key value propositions, and the group in which you're communicating's needs.

Initial Email: Introduction


Hello {contact's name},

Does {student group/org} have any upcoming events, trips, or competitions to fund? {Alternately, if you know the answer to this, say it! This shows you've done some research: "I know you have an upcoming trip to...."}

My name is {name}, and I wanted you to be one of the first to know about a new program that we are launching at {institution's name}, which focuses on training groups like yours how to effectively raise money and awareness through crowdfunding.

Through this Crowdfunding Program at {institution's name}, you'll get your own campaign page in which you can share your organization's story, publish a video, and tell your audience about upcoming expenses (i.e., what you're campaigning for). We've partnered with a crowdfunding company, USEED, who will also offer you and your group personal training sessions, as well as self-paced tasks online so you'll know what to do from beginning to end for a successful first campaign.

If you'd like to learn more about this new program to determine if it could be a good fit, I'd be happy to take the time to meet with you. I am available on {share availability}. You can also contact me at {phone number}.

If you're familiar with crowdfunding and wish to be a pioneer to our program, you can apply directly at {application URL}

Thank you for taking the time to learn more. We hope to see you soon!

Best,
{Your name}

PS. Check out student groups at other schools who have launched campaigns with USEED for inspiration!

First Follow-up: Two Days After Initial Contact


Hi {contact's name},

I just wanted to send a quick follow-up regarding the email I sent about {institution's name}'s new Crowdfunding Program. Have you had a chance to discuss with {group/org name} about whether crowdfunding might be a viable opportunity for a future funding need? If so, I'd like to learn more about it!

If you're on the fence, consider how else crowdfunding might positively affect your team. From career readiness to generating awareness and interest toward {group/org name}, crowdfunding has many benefits that you and your team can experience together.

I hope to hear back from you, or you can always apply to the Crowdfunding Program directly at {application URL}

Best,
{Your name}

Second Follow-up: One Week After Initial Contact


Hi {contact name},

Another quick follow up regarding the email I sent last week about the new Crowdfunding Program at {institution's name}. I'd be interested to hear whether crowdfunding is something that you and {group/org name} might be interested in participating in in the coming months.

We're also trying to get the word out to other groups like yours who might need to raise money. Do you know of anybody at {institution's name} who might be a good fit for crowdfunding? If so, would you mind sharing my contact information with them, or you could share theirs with me so I could reach out to them?

Please feel free to reach out with any questions. You can reply to this email or reach me at {your phone number}.

Thank you!

Best,
{Your name}

Final Follow-up: Two Weeks After Initial Contact


Hi {contact name},

I just wanted to reach out one last time to see if you had any questions regarding {institution's name}'s new Crowdfunding Program. If now isn't the time to fundraise, we hope you keep this program in mind should you have an idea or opportunity that requires a bit of extra funding that you may not have. We're here to support you and {group/org name} should the need arise.

Thank you for your time and consideration. As always, you can reach out with any questions or apply to the Crowdfunding Program directly at {application URL}.

Have a great day!

Best,
{Your name}

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